Last month, 12 departments including the National Development and Reform Commission jointly issued Several Policies to Promote the Steady Growth of Industrial Economy (hereinafter referred to as "Several Policies"), specifying that they will continue to implement policies such as new energy vehicle purchase subsidies and charging facilities subsidies.

China's new energy vehicle purchase subsidy policy has been officially implemented since 2013. At the initial stage of the development of the new energy market, government subsidies and policies led to the introduction of a number of consumers to the new energy vehicle market. After more than ten years of development, China's new energy vehicle market has made great progress in products, technology, infrastructure construction and other aspects, and China has developed into the world's largest new energy vehicle production and sales market. Some insiders said that the development of the new energy vehicle industry has become "market driven", with the scale accelerating and the industrial supporting facilities constantly improving.

New energy vehicles enter the "market driven" inflection point

Although it is clear in the Several Policies that the purchase subsidy for new energy vehicles will continue to be implemented, the subsidy standard has declined. According to the Notice on the Promotion and Application of Financial Subsidy Policies for New Energy Vehicles in 2022 jointly issued by four ministries and commissions, it is clear that the subsidy standard for new energy vehicles will decline by 30% from 2021 as of January 1, 2022.

In the context of declining subsidy policies, the development prospect of the industry has become the focus of public opinion. According to the analysis of Auto Horizon magazine, after the market cultivation in recent years, the sales of new energy vehicles in China have basically entered the market track. In 2021, new energy vehicles have become the main growth point of the domestic automobile market. According to the data of the Ministry of Public Security, by the end of 2021, the number of new energy vehicles in China has reached 7.84 million, accounting for 2.6% of the total number of vehicles. According to the statistical analysis of the China Automobile Association, the production and sales of automobiles will increase year on year in 2021, ending the three consecutive years of decline since 2018. Among them, new energy vehicles have become a major highlight. In December 2021, the penetration rate of new energy passenger vehicles will reach 22.6%, the annual sales volume will exceed 3.5 million, and the market share will increase to 13.4%.

The rapid development of marketization of new energy vehicles, first of all, stems from the improvement of new energy vehicle product performance. Whether it is BYD, BAIC Jihu, SAIC GM Wuling, Weilai Automobile, Xiaopeng Automobile and other new car building forces, their product design, battery life, intelligent experience, etc. are constantly improving, attracting many consumers to buy new energy vehicles. Secondly, the improvement of charging service supporting facilities also effectively promotes the popularization of new energy vehicle consumption. According to the data of China Charging Alliance, as of January 2022, 2.731 million sets of charging infrastructure have been built in China, up 59.1% year on year; In January, 114000 charging infrastructures were added, up 223.5% year on year; In the past year, Ningde Times and Geely began to deploy large-scale power exchange stations. These undoubtedly add more weight to the market-oriented development of the new energy vehicle industry.

New energy vehicles are recognized by the market, and Fast Power is a solid backing for new energy vehicle owners New energy vehicle charging equipment

Consumers' recognition of new energy vehicles is inseparable from the continuous improvement of charging experience and convenience in recent years. In this process, in addition to the steady growth of the number of charging piles, third-party service providers in the industry also played a role. For example, the third party charging and changing service provider Kuaidian has built a full scene charging service system for new energy owners relying on its own digital innovation capability.

According to the 2021 White Paper on Charging Behavior of Chinese Electric Vehicle Users jointly compiled by Fast Power and China Electric Vehicle Charging Infrastructure Promotion Alliance, nearly 87% of users have cross operator charging behavior, with an average of 6 operators; Over 95% of users have cross station charging behavior, with an average of 14 cross stations. Previously, car owners needed to switch between different apps when using charging piles from different operators. Fast power digitally realized the interconnection between different charging pile operators. Users can choose to "switch freely" between different operators and stations according to their locations.

Fast charging has also created a new charging experience of "finding a good pile with one button, charging with one button and paying with one button" for car owners. When the car owner has a charging demand, just open the fast charging app to find the nearby charging piles, and further improve the efficiency of the car owner's pile finding through online navigation, pile finding guidebook and other functions. The team under the fast power line will also regularly patrol the charging station, so that the piles found by the car owners are good piles that can be used. In charging stations, Fast Power Optimization also provides functions such as rest, catering, convenience stores, and after car services, so that new energy owners can wait for charging without boredom and enjoy convenient, comfortable, and diversified innovative charging experiences.

The person in charge of Fast Power pointed out that from the perspective of the development of new energy vehicles, the charging pile of electric vehicles is no longer a constraint, but plays an increasingly strong role in promoting the industry. At present, new energy owners still have difficulties in private installation and holiday high-speed charging congestion, and hope to work with industry colleagues to solve these pain points in a better mode and with more advanced technology. For example, digital charging network interconnection; Accelerate the application of high-power charging technology and reduce the waiting time for charging; Unified interface to improve adaptability; Layout power exchange, etc. New energy vehicle maintenance

At the time of the transformation of new energy vehicles from policy driven to market driven, both vehicle enterprises, charging pile operators and third-party charging and changing service providers such as Fast Power are actively improving the charging convenience of new energy vehicles, promoting the ecological improvement of new energy vehicle charging, so as to lay the foundation for the healthy development of the industry.