Recently, the market for new energy vehicles has been booming. According to CCTV Finance, the price of new energy vehicles increased in February, ranging from 1000 yuan to tens of thousands yuan. Since March, nearly 20 new energy vehicle enterprises have announced price increases, involving nearly 40 models. This round of price rise of new energy vehicles is mainly divided into two situations: one is simple price rise of products, and the other is to improve product configuration and raise prices. Liu Erlong, executive vice general manager of a new energy material company in Jiangxi, said: "The price of (lithium carbonate) was basically maintained at about 50000 yuan per ton before, but after more than a year, it has now risen to 500000 yuan per ton." New energy vehicle charging pile

The production and sales momentum of new energy vehicles is very strong. Data shows that from January to February this year, the production and sales of new energy vehicles were 820000 and 765000, up 1.6 times and 1.5 times respectively year on year. The market share reached 17.9%. Among them, the production and sales of pure electric vehicles reached 652000 and 604000 respectively, with a year-on-year growth of 1.4 times; The production and sales of plug-in hybrid vehicles reached 168000 and 160000 respectively, with a year-on-year growth of 2.8 times and 2.5 times respectively; The production and sales of fuel cell vehicles were 356 and 371 respectively, with year-on-year growth of 5.0 times and 3.1 times respectively.

The basic market logic is reflected from the reality of life to the market data. Fuel vehicles have gradually become a "golden flower", and new energy vehicles are today's stars. Traditional car companies have set foot in the field of new energy vehicles, and new forces have taken action early. The concept of ecological environmental protection, new energy and new technology, and sudden market changes (epidemic, natural disaster, war) will all lead to industrial restructuring. The overlapping problems of the industrial chain and supply chain caused by the epidemic have not been alleviated, and the rising global energy and commodity prices caused by the conflict between Russia and Ukraine have also had a strong impact.

The use cost of fuel vehicles has increased, and new energy vehicles have also joined the price hike. According to the CCTV financial report, it seems reasonable to increase the price of new energy vehicles. Because of the improvement of product configuration, the price of new energy vehicles will rise. Because the price of lithium battery raw materials is high, the price of the whole vehicle will also rise. There is still a "chip shortage" that has not been alleviated, coupled with high energy prices and rising commodity prices, new energy vehicles are also facing the pressure of rising costs in the manufacturing and consumption sectors. Electric vehicle charging piles are in line with the most basic market logic.

In the current or future market, the price of new energy vehicles seems to be rising. The new energy vehicle enterprises' follow the trend action emphasizes that the price increase is "reasonable". Without price increase or loss, it is even difficult to survive, and the consumer has no choice but to bear the pressure of price increase. In the face of the "rising voice" of the market, the consumer side has no "applause" but only anxiety, which may turn into a negative response. The author believes that this may lead to the imbalance between supply and demand in the market. If the situation of "price without market" is formed, the "flow exchange" between supply and consumption will be lost, and the "market momentum" will gradually fade.

The market is a large system, in which all elements participate. The game of interests should be balanced, and the whole market will operate orderly and circularly. Therefore, economics is very complex and needs to balance the operation of all elements. Similarly, economics is also mediocre. While focusing on the macro trend, we should pay more attention to the needs of people's livelihood and penetrate the vision of the Red World.

New energy vehicle market is no exception. As an emerging industry, it is in the period of market competition in which hundreds of bargains compete for the best. Faced with the disturbance caused by various market changes, the market subject, based on the consideration of income and risk, makes price adjustment in response to market changes, which really has its reasonable logic. However, no matter how it changes, the essence of the market logic is to let the enterprise survive and win a place in the jungle of the new energy vehicle market. From the perspective of the market competition of traditional automobile enterprises, there are only a dozen automobile brands left after continuous waves. The rising price of new energy vehicles may be just a ripple in the tide of industrial competition.

The road ahead is long and the future is hard to predict. The new energy vehicle enterprises with rising prices should still have a long-term vision. If the price is raised for short-term benefits, or if it is to make a profit, consumers will not buy it. Moreover, some reasons for price increase are not sufficient, and price must be increased to increase allocation? There are more car companies and brands without price increase, which is also the basic strategy of car marketing. The rise in the price of new energy vehicles caused by the rise in the price of raw materials should also be "rational", not based on "capital rationality" but conform to "consumption rationality", so that consumers can afford it, because the "price rise" that makes consumers flinch is stupid. Consumers do not expect the "small profits but quick turnover" of new energy vehicles, but they are also unwilling to face the "exorbitant prices". After all, there are still many hard injuries to new energy vehicles, such as mileage anxiety and insufficient charging piles. The price increase will magnify the hard injuries of new energy vehicles and make consumers turn their eyes to traditional energy vehicles. After all, much of consumer rationality is supported by consumption inertia.

The instability of the industrial chain and the imbalance of the supply chain still exist. The author believes that there are more options and methods for new energy vehicles in addition to price increases in the face of major changes in the market. New energy vehicle maintenance