With the rapid growth of new energy vehicles, the trend of new energy vehicles going to the countryside across the country has accelerated. According to the data of China Automobile Association, in 2021, 1.068 million new energy vehicles will be sold in the countryside, up 169.2% year on year. The third-party charging network is also playing an important role in improving the township charging infrastructure network and promoting new energy vehicles to the countryside.

New energy vehicles going to the countryside "stride forward"

2022 is the third year for new energy vehicles to go to the countryside. In July 2020, in order to promote automobile consumption and the development of new energy vehicles, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs and the Ministry of Commerce issued the Notice on Carrying out New Energy Vehicles in the Countryside, which opened the prelude to new energy vehicles in the countryside.

The speed of new energy vehicles going to the countryside is amazing. According to the data of the China Automobile Association, in 2021, the sales volume of new energy vehicles to the countryside will increase by 169.2% year on year, which is about 10% higher than the overall growth rate of the new energy vehicle market in that year, with the contribution rate approaching 30%.

The first reason is that car companies focus on the special needs of rural areas and launch more models suitable for the rural market. For example, among the 66 models of new energy vehicles going to the countryside in 2021, small and mini vehicles with a price of less than 100000 yuan and a driving range of less than 300 kilometers account for a relatively high proportion; Second, because the income of township residents is relatively low, compared with fuel vehicles, new energy vehicles have lower driving costs and more obvious advantages; Third, the activity scope of new energy vehicles in the township market is smaller than that in cities, and to some extent, the mileage anxiety and charging anxiety of vehicle owners are lower.

Digital charging network makes new energy vehicles more stable in the countryside

Although the rapid progress of new energy vehicles going to the countryside, the relatively lagging charging infrastructure still hinders the further improvement of new energy vehicle sales. According to the statistics of China Charging Alliance, as of February, 2.864 million charging infrastructures had been built nationwide, up 62.9% year on year. But most of the public charging posts are concentrated in the first and second tier cities. As new energy vehicles continue to go to the countryside, it is urgent to improve the rural charging infrastructure network.

From the perspective of vehicle owners, as the number of charging piles for township electric vehicles is small and the location is more hidden, even if it is difficult to find the charging piles, it may encounter "bad piles" that cannot work normally due to long-term non maintenance; For operators, due to the low traffic density of villages and towns compared with the first and second tier cities, they not only face the problem of site selection, but also have more prominent drawbacks such as low utilization rate of charging piles and difficult profitability.

In this situation, the role of the third-party public charging network relying on digital technology will be highlighted. In the 2021 annual list of charging apps released by the charging pile network, the official cooperative media of China Charging Alliance, it has built an interconnected charging network covering the whole country relying on digital technology. Its partners include more than 1000 charging pile brand operators, such as Telun and Xingxing Charging. When the car owner has a demand for charging, just open the app, You can "find the stake with one key, start with one key, and pay with one key". It is worth mentioning that the built charging network has penetrated into the township level, becoming a good charging helper for township new energy vehicle owners.

Taking Hainan Province as an example, as of March 2022, more than 3500 charging posts have been interconnected in Haikou, Sanya, Wenchang, Wanning, Lingshui and other places, covering more than 270 charging stations. It is worth mentioning that among them, there are more than 80 cooperative charging stations at the township and county levels, accounting for more than one-third, which effectively meet the needs of new energy owners in the township market and help new energy vehicles to land in the countryside in Hainan.

In addition, relying on the nationwide digital energy network, it can also help the charging pile operators to quickly "position" in the township market, assist them to carry out the site selection work of charging stations, and provide them with various charging pile products, financial services and other all-round station building support. In terms of operation, it can also provide multiple supports for the charging pile operators in the township market, such as attracting customers, maintaining, and improving diversified experience. For example, multiple services such as catering, shopping, rest and massage, leisure and entertainment, and billboards and advertising light boxes are added in the station, New energy vehicle charging pile It can not only improve the charging experience of car owners, but also help stations improve user stickiness and increase profit margins.