On August 18, 2022, the executive meeting of the State Council launched a series of major measures to "ensure people's livelihood and promote development". In order to implement the strategy of green economic development, it was decided to continue to implement policies such as the exemption of purchase tax on new energy vehicles to promote mass consumption. According to the data of the Ministry of Public Security, by the end of June 2022, the number of new energy vehicles in China has reached 10.01 million, of which the number of pure electric vehicles has reached 8.104 million, accounting for 81.0% of the total number of new energy vehicles. The policy support for the new energy vehicle industry will continue this time, and the whole new energy vehicle industry is bound to usher in a new growth peak. According to the data of 3:1 ratio of domestic vehicle piles, the prospect of supporting charging industry is promising.

The ownership of new energy vehicles continues to increase, and the accompanying demand for energy supplement is further stimulated. As the supporting facilities of new energy vehicles, charging stations and charging piles reveal the demand gap with the growth of the new energy vehicle market. The public charging pile market has experienced the initial stage of horse racing enclosure and barbaric growth, leaving many hidden dangers for the later operation. It is far away from the target customer group, and the general utilization rate is low. Although the planning and layout of laying charging piles across the country is accelerating, there are still more than 2000 villages and towns with market vacancies in general. The planning and matching of charging piles in second and third tier cities are unreasonable, which is difficult to meet the surging demand for charging due to the growth of new energy vehicle ownership. Based on the new demand of the charging pile market, the household charging pile has become an indispensable extension of new energy charging facilities. The household AC charging pile is suitable for all electrified installation scenarios, effectively meeting the market demand of owners for convenient charging, and can really break through the "last mile" of new energy vehicle promotion, playing a positive role in the development of new energy vehicle industry.

With the surging charging demand in the market and the unbalanced proportion of charging piles in the industry, the supporting charging industry operators are facing challenges and opportunities. How to get the desired cake in the promising charging pile industry is a practical problem that every enterprise has to face! The breadth of the charging pile market depends on the growth and popularity of the new energy vehicle industry, but the depth and segmentation of its market need charging pile enterprises to constantly explore consumer demands. In the market segment, many new energy enterprises in Hunan Province have great influence in the industry.

According to the Ministry of Public Security, the number of motor vehicles in China has reached 408 million, and the number of new energy vehicles only accounts for 3.23% of the total. It is envisaged that the ownership of new energy vehicles will continue to expand, the demand for charging will blow out, and the market segment of charging piles will expand rapidly. Hunan Hangyi New Energy Technology Co., Ltd. is one of the leading players in the industry among those who seek to expand the market segment of charging piles. Facing the diversification and individuation of market charging demand, TRPE Hangyi is far away from the red sea of competition of traditional charging pile operators, focusing on terminal market demand in a new way, vigorously expanding the household charging pile market, which can be regarded as a bold attempt to "new blue sea" of the charging pile market segment. How to realize community charging and home charging, Hangyi New Energy has developed household AC charging piles and private charging piles for payment sharing. For how to anchor the terminal market and extend the depth of the charging market, Hangyi New Energy puts forward the following three suggestions: first, new communities should be built and managed uniformly, and old communities should be prepared to build new ones; Second, private charging piles can realize payment sharing synchronously; Third, the functional areas of the public and parking lot overlap, making full use of the vacancy period of the site.

This policy support will continue to drive the market promotion and penetration of new energy vehicles. The data shows that the domestic supporting charging industry is facing intense competition. Up to now, there are 176300 enterprises related to charging piles in China, of which 22800 will be added in 2019, 27000 in 2020, and 54700 in 2021, increasing year by year. Imagine how many charging pile operators can survive in the spring of the industry if they adhere to the operation mode of heavy assets, heavy operation and long return period like traditional infrastructure enterprises? To sum up, the charging pile industry has a promising future, but the operators of large and small charging piles should think carefully about innovating profit models, expanding market segments and solving the actual demands of the market