Recently, many new energy vehicle dealers regard "oil price above 10" as the competitive advantage of new energy vehicle sales, which is improper and wrong.

What I want to say here is that users of new energy vehicles should not be anxious. Because oil is a commodity. With the rise of international oil prices, the impact is not only on the retail price of gasoline itself, but also on many commodities related to daily life. Even for the vehicle itself, the price of new energy vehicles is also closely related to it to some extent.

Many people may not know that, overseas, a new force of head car building has raised the price of its models again, with a maximum increase of 6000 dollars. The price increase is not all. At the same time, the company announced that the longest delivery time may reach one year.

According to the past rule, the overseas sales price has increased, and the domestic sales price will also "follow up". Once the price of the brand rises, other new energy vehicle brands will follow. If we say that before, the enterprise also digested the pressure brought by rising costs through production adjustment. However, when oil prices rise and raw materials rise, the efforts of the production side are not enough to offset the pressure of the purchase side.

Recently, a new round of price rise has been set off for new energy vehicles. Will this not affect the final decision of those users who are still hesitating to make a purchase? Because there are more than one low-cost mobile travel mode. One is two wheeled electric bicycles, and the other is shared bicycles. The former uses electricity, while the latter steps on it.

If consumers do not buy a car or postpone the purchase plan, it will be more likely to be a new energy vehicle enterprise whose interests will be damaged. Because, at present, it is the best window for new energy vehicle enterprises to expand their market share. Two or three years later, when the transformation of traditional automobile enterprises is completed and a series of pure electric vehicles are launched, new energy vehicles will have to face more fierce and full competition.

In the history of automobile, there are many cases of "falling down" after the momentum of enterprise development was interrupted. In the long run, enterprises rely on products and services to achieve high-quality development.

In terms of products, there are still many problems to be solved for new energy vehicles. For example, the adaptability of vehicles should not only be suitable for use in places with suitable temperature, but also in places with severe cold and heat. Another example is the battery. After ten years of use, its performance can still remain at 90% or higher. In terms of services, it is necessary to ensure the consistency of users' rights and interests. At the same time, it is necessary to reduce the average charging time of users from about an hour to 15 minutes to improve the efficiency and convenience of use. Guangxi TESTU Automobile Technology Co., Ltd

Since last year, the financing and listing of new energy vehicle enterprises have slowed down as a whole. On the one hand, capital has become more cautious; On the other hand, the stories that new energy vehicles can tell are becoming less and unimaginative. In other words, it is much more difficult to realize the rapid development of enterprises purely by capital now than it was three or four years ago.

The competition of stock will be the main theme of the industrial consumer goods market in the coming years. Although new energy vehicles are new categories and species, they are still industrial consumer goods in the final analysis, and also face a complex and uncertain competitive environment. In the face of such pressure, enterprises should race against time. It is unnecessary and impossible to "gloat" over the rise of oil prices.

Article/Guangzhou Daily · Xinhuacheng reporter: Zhou Weili