In July 2020, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs and the Ministry of Commerce jointly issued a notice requiring the organization of new energy vehicles "going to the countryside activities", which will be organized and implemented by the China Automobile Association. The National Energy Administration subsequently joined the ranks of organizational units. Data shows that in the past three years, new energy vehicle enterprises have released six batches of nearly 200 models for rural use, driving the sales of more than 4.1 million new energy models for rural use.

The important resolutions of the Standing Committee of the People's Republic of China undoubtedly provide more policy benefits for accelerating the promotion of new energy vehicles to the countryside. Compared with cities, villages have many unique advantages, such as abundant wind power and hydropower resources in the central and western regions, and it is more convenient for rural families to install charging piles. In 2022, the number of motor vehicles in rural areas will reach 208 million, including 140 million vehicles, accounting for 50.2% and 44.1% of the national total respectively. If the annual replacement rate is 10%, it means that 20 million vehicles will be replaced every year in rural areas. In addition, the new number is a blue ocean market with huge growth potential for the new energy vehicle industry.

However, to speed up the introduction of new energy vehicles to the countryside, we still need to solve the current development bottleneck. New energy vehicle enterprises should develop and manufacture customized new cars according to the purchasing power and use demand of rural residents, so as to better meet the market demand. We also need to increase investment in supporting construction of charging piles, marketing maintenance and other personnel training.

Some rural residents reported that they are relatively sensitive to price, and a considerable number of people prefer to buy new energy vehicles of less than 70000 yuan, and also want to take into account agriculture, goods, etc. In this regard, the new energy vehicle enterprises with a keen sense of smell should seize the moment to launch marketable models, such as electric pickup trucks. As the Ministry of Public Security launched a series of reform measures last year, including 30 key measures to promote the reform of administrative management services and optimize the business environment, and 10 key measures to serve economic and social development and help stabilize the economic market, the ban on pickup trucks entering the city is expected to be lifted comprehensively. It is reported that Tesla electric pickup trucks are about to be mass produced, with more than 1.5 million global orders. Domestic old pickup truck enterprises such as Great Wall, SAIC MAXUS, Jiangling, Jianghuai, BAIC Foton, ZTE, etc. have all launched pure electric models on the basis of traditional pickup trucks, while new brands such as Geely's radar cars and Sany Heavy Industry have also entered the field of electric pickup trucks to compete.

However, domestic electric pickup truck enterprises still need to further reduce the price through large-scale production and sales, provide rural residents with cheap and high-quality products, and achieve product performance and price sinking.

In the construction of charging piles, the cost of covering a single vehicle enterprise is high due to the sparsely populated rural areas. Therefore, exploring the open charging network system jointly built by multiple vehicle enterprises and realizing interconnection can not only help to share costs, improve use efficiency, but also be conducive to the standardization and unified development of China's charging network.

In addition, some professionals suggested that we should encourage the development of home optical storage and charging integration. Many farmers' houses and roofs have large areas, which can be used for photovoltaic power generation and then charge electric vehicles. Relevant departments can issue relevant policies to encourage farmers to install photovoltaic power generation equipment in their own homes and roofs to provide charging services for their own and other family electric vehicles. In this way, it is equivalent to turning millions of rural families into micro power stations, greatly improving the density of rural charging networks, and providing income increasing channels for rural residents.

Compared with hardware investment such as customized models and charging piles, talent shortage is another challenge for new energy vehicles to go to the countryside. Compared with the mature talent supply of urban new energy vehicle services, rural new energy vehicles need insufficient talents to go to the countryside, which can be improved by two ways: first, promoting the transformation of local fuel vehicle maintenance talents; second, adding electric vehicle maintenance skills training to the vehicle maintenance specialty of vocational schools, and through a series of policy incentives, We will guide more electric vehicle maintenance talents from rural areas to return to their homes and start businesses.

The huge population base in rural areas and the increasing income of rural residents year by year are markets that cannot be underestimated for any industry. A few years ago, the "home appliances to the countryside" has effectively promoted another rapid development of the home appliance industry. Today, market opportunities are also in front of the new energy vehicle industry. As the country attaches great importance to new energy vehicles going to the countryside and promotes policies, more new energy vehicle enterprises increase the research, development and manufacturing of affordable, multi-purpose "rural version" new energy vehicles, use a variety of innovative models to improve the coverage of charging piles, and the targeted delivery of marketing and maintenance talents, which will deeply integrate China's new energy vehicle industry with rural construction, Provide the second growth pole to bring sustained momentum.